{"id":20107,"date":"2018-10-02T11:46:01","date_gmt":"2018-10-02T14:46:01","guid":{"rendered":"https:\/\/mercadobinario.com.br\/?p=20107"},"modified":"2018-10-02T11:46:01","modified_gmt":"2018-10-02T14:46:01","slug":"marketing-boca-a-boca-dados-no-marketing","status":"publish","type":"post","link":"https:\/\/mercadobinario.com.br\/blog\/marketing-boca-a-boca-dados-no-marketing\/","title":{"rendered":"Marketing boca a boca e a import\u00e2ncia de se trabalhar com dados"},"content":{"rendered":"<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">J\u00e1 parou para pensar que quando voc\u00ea est\u00e1 com seus amigos, acaba recomendando os produtos que te satisfazem? Tamb\u00e9m se deparou com promo\u00e7\u00f5es como, \u201c<\/span><i><span style=\"font-weight: 400;\">indique um amigo e ganhe descontos<\/span><\/i><span style=\"font-weight: 400;\">\u201d? Pois bem, isso se chama <\/span><b>marketing boca a boca<\/b><span style=\"font-weight: 400;\"> ou <\/span><strong><i>referral marketing<\/i><\/strong><span style=\"font-weight: 400;\"> &#8211; <\/span><b>marketing de indica\u00e7\u00e3o<\/b>.<b>\u00a0<\/b>Isso ocorre <span style=\"font-weight: 400;\">para que o cliente seja incentivado a divulgar uma marca.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">De acordo com um <\/span><span style=\"font-weight: 400;\">levantamento de pesquisas realizadas pelo\u00a0<\/span><a href=\"https:\/\/buzzlead.com.br\/39-estatisticas-marketing-boca-a-boca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Buzzlead<\/span><\/a><span style=\"font-weight: 400;\">, 92% dos consumidores ao redor do mundo destacaram que confiam totalmente na indica\u00e7\u00e3o de um amigo ou familiar, acima de qualquer outra forma de propaganda.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Algumas empresas usam o <\/span><b>marketing digital<\/b><span style=\"font-weight: 400;\"> &#8211; aliado com o <\/span><b>marketing boca a boca <\/b><span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">para promover seus produtos por meio de seus <a href=\"https:\/\/mercadobinario.com.br\/blog\/5-metodos-diferentes-para-aumentar-seus-resultados-com-marketing-digital\/\" target=\"_blank\" rel=\"noopener\">pr\u00f3prios clientes<\/a>. Algumas corpora\u00e7\u00f5es, como Uber, iFood e a 99 fazem uso do <\/span><b>marketing de indica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\"> e recompensam com descontos seus consumidores que divulgam a marca para amigos. <\/span><\/p>\n<h2 style=\"font-weight: 400;\"><b>Os benef\u00edcios do marketing boca a boca<\/b><\/h2>\n<ul style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Propaga-se muito r\u00e1pido <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Acelera a velocidade da compra<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 confi\u00e1vel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Direcionado<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 mais barato<\/span><\/li>\n<\/ul>\n<h3 style=\"font-weight: 400;\"><b>A import\u00e2ncia de trabalhar com dados no <em>referral marketing<\/em> &#8211; marketing de indica\u00e7\u00e3o<\/b><\/h3>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Para fazer bom uso do <\/span><b>marketing boca a boca <\/b><span style=\"font-weight: 400;\">\u00e9 necess\u00e1rio fazer o uso de <\/span><b>dados no marketing<\/b><span style=\"font-weight: 400;\">, reiterando-se acerca de seu p\u00fablico-alvo e identificando qual a probabilidade de ele recomendar seu produto para um amigo. Existem ferramentas <\/span><span style=\"font-weight: 400;\">que demonstram essa possibilidade, auxiliando o seu neg\u00f3cio.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Para Keller e Kotler, no livro Administra\u00e7\u00e3o de Marketing, \u201ca pesquisa de marketing corresponde \u00e0 elabora\u00e7\u00e3o, \u00e0 coleta, \u00e0 an\u00e1lise e \u00e0 edi\u00e7\u00e3o de relat\u00f3rios sistem\u00e1ticos de dados e descobertas relevantes sobre uma situa\u00e7\u00e3o espec\u00edfica de marketing enfrentada pela empresa\u201d. \u00a0<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dave McClure, um dos maiores investidores de StartUps do mundo, desenvolveu um <em>framework<\/em> de crescimento denominado <\/span><b>AARRR<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<figure id=\"attachment_20109\" aria-describedby=\"caption-attachment-20109\" style=\"width: 613px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-20109\" src=\"https:\/\/mercadobinario.com.br\/blog\/wp-content\/uploads\/2018\/09\/marketing-de-indica\u00e7\u00e3o.jpg\" alt=\"Quando est\u00e1 com seus amigos, voc\u00ea recomenda os produtos que usa? Sim!? Isso \u00e9 marketing boca a boca ou referral marketing - marketing de indica\u00e7\u00e3o.\" width=\"613\" height=\"392\" srcset=\"https:\/\/mercadobinario.com.br\/blog\/wp-content\/uploads\/2018\/09\/marketing-de-indica\u00e7\u00e3o.jpg 799w, https:\/\/mercadobinario.com.br\/blog\/wp-content\/uploads\/2018\/09\/marketing-de-indica\u00e7\u00e3o-300x192.jpg 300w, https:\/\/mercadobinario.com.br\/blog\/wp-content\/uploads\/2018\/09\/marketing-de-indica\u00e7\u00e3o-768x491.jpg 768w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><figcaption id=\"caption-attachment-20109\" class=\"wp-caption-text\">O funil de McClure \u00e9 regido por 5 etapas que representam todo o processo de indica\u00e7\u00e3o<\/figcaption><\/figure>\n<ul style=\"font-weight: 400;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Acquisition<\/em> (aquisi\u00e7\u00e3o)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Activation<\/em> (ativa\u00e7\u00e3o)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Retention<\/em> (reten\u00e7\u00e3o)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Revenue<\/em> (revenda)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Referral<\/em> (indica\u00e7\u00e3o)<\/span><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/mercadobinario.com.br\/blog\/funil-magnetico-de-vendas-transformando-acessos-em-clientes\/\" target=\"_blank\" rel=\"noopener\">Com base em um funil<\/a>, o processo retrata todos os passos que um cliente passa at\u00e9 compactuar com o <\/span><strong><i>referral marketing. <\/i><\/strong>Assim, entendemos que\u00a0<span style=\"font-weight: 400;\">a utiliza\u00e7\u00e3o de\u00a0<\/span><b>dados no marketing<\/b><span style=\"font-weight: 400;\"> serve para gerar um grande embasamento na tomada de decis\u00f5es, evitando a precipita\u00e7\u00e3o, al\u00e9m de apresentar um raio-x de seus clientes. <\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quer saber mais sobre<strong> intelig\u00eancia artificial<\/strong> e rob\u00f4 de marketing? Conhe\u00e7a a <\/span><a href=\"https:\/\/mercadobinario.com.br\/blog\/agencia-de-marketing-digital\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mercado Bin\u00e1rio<\/span><\/a><span style=\"font-weight: 400;\">, ag\u00eancia de<\/span><b> marketing digital<\/b><span style=\"font-weight: 400;\"> que j\u00e1 utiliza rob\u00f4s e ferramentas de machine learning para seus <\/span><a href=\"https:\/\/mercadobinario.com.br\/blog\/agencia-de-marketing-digital\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">clientes<\/span><\/a><span style=\"font-weight: 400;\">. Acompanhe e compartilhe o nosso <\/span><a href=\"https:\/\/mercadobinario.com.br\/blog\/blog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">blog<\/span><\/a><span style=\"font-weight: 400;\"> para saber tudo sobre <\/span><b>marketing digital<\/b><span style=\"font-weight: 400;\"> com intelig\u00eancia artificial. Confira nossos projetos de <\/span><a href=\"https:\/\/mercadobinario.com.br\/blog\/servicos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cria\u00e7\u00e3o de site<\/span><\/a><span style=\"font-weight: 400;\">, todos compat\u00edveis com os dispositivos m\u00f3veis! Toda semana um v\u00eddeo novo no <\/span><a href=\"https:\/\/www.youtube.com\/mercadobinariobrasil\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Canal MB<\/span><\/a><span style=\"font-weight: 400;\">. Curta nossa p\u00e1gina no <\/span><a href=\"https:\/\/www.facebook.com\/mercadobinario\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\"> e siga nosso <\/span><a href=\"https:\/\/www.instagram.com\/mercadobinario\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>J\u00e1 parou para pensar que quando voc\u00ea est\u00e1 com seus amigos, acaba recomendando os produtos que te satisfazem? Tamb\u00e9m se deparou com promo\u00e7\u00f5es como, \u201cindique um amigo e ganhe descontos\u201d? Pois bem, isso se chama marketing boca a boca ou referral marketing &#8211; marketing de indica\u00e7\u00e3o.\u00a0Isso ocorre para que o cliente seja incentivado a divulgar [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":20108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[95],"tags":[283,1147,1152,1151,1144,1145,134,1129,103,1149,1150,1146,455,1148],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.3 (Yoast SEO v19.11) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing boca a boca e a import\u00e2ncia de se trabalhar com dados | MB<\/title>\n<meta name=\"description\" content=\"Voc\u00ea acaba recomendando os produtos que usa para seus amigos? Isso \u00e9 o marketing boca a boca ou referral marketing - marketing de indica\u00e7\u00e3o. Leia mais!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mercadobinario.com.br\/blog\/marketing-boca-a-boca-dados-no-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing boca a boca e a import\u00e2ncia de se trabalhar com dados\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea acaba recomendando os produtos que usa para seus amigos? Isso \u00e9 o marketing boca a boca ou referral marketing - marketing de indica\u00e7\u00e3o. Leia mais!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mercadobinario.com.br\/blog\/marketing-boca-a-boca-dados-no-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Mercado Bin\u00e1rio - Ag\u00eancia de marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mercadobinario\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-02T14:46:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mercadobinario.com.br\/blog\/wp-content\/uploads\/2018\/09\/marketing-boca-a-boca-dados-no-marketing-marketing-de-indica\u00e7\u00e3o.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mercadobinario\" \/>\n<meta name=\"twitter:site\" content=\"@mercadobinario\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mercadobinario.com.br\/blog\/marketing-boca-a-boca-dados-no-marketing\/\",\"url\":\"https:\/\/mercadobinario.com.br\/blog\/marketing-boca-a-boca-dados-no-marketing\/\",\"name\":\"Marketing boca a boca e a import\u00e2ncia de se trabalhar com dados | MB\",\"isPartOf\":{\"@id\":\"https:\/\/mercadobinario.com.br\/blog\/#website\"},\"datePublished\":\"2018-10-02T14:46:01+00:00\",\"dateModified\":\"2018-10-02T14:46:01+00:00\",\"author\":{\"@id\":\"https:\/\/mercadobinario.com.br\/blog\/#\/schema\/person\/9739bf4da5b57cd84c91d2c0afdbefec\"},\"description\":\"Voc\u00ea acaba recomendando os produtos que usa para seus amigos? Isso \u00e9 o marketing boca a boca ou referral marketing - marketing de indica\u00e7\u00e3o. Leia mais!\",\"breadcrumb\":{\"@id\":\"https:\/\/mercadobinario.com.br\/blog\/marketing-boca-a-boca-dados-no-marketing\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mercadobinario.com.br\/blog\/marketing-boca-a-boca-dados-no-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mercadobinario.com.br\/blog\/marketing-boca-a-boca-dados-no-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/mercadobinario.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing boca a boca e a import\u00e2ncia de se trabalhar com dados\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mercadobinario.com.br\/blog\/#website\",\"url\":\"https:\/\/mercadobinario.com.br\/blog\/\",\"name\":\"Mercado Binario Ag\u00eancia de Marketing Digital Curitiba e S\u00e3o Paulo\",\"description\":\"Ag\u00eancia de Marketing Digital em Curitiba - Somos a solu\u00e7\u00e3o completa para sua empresa. Com uma metodologia \u00fanica. Entre em contatoCria\u00e7\u00e3o de Sites, E-commerce, Automa\u00e7\u00e3o e Marketing Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mercadobinario.com.br\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/mercadobinario.com.br\/blog\/#\/schema\/person\/9739bf4da5b57cd84c91d2c0afdbefec\",\"name\":\"Editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/mercadobinario.com.br\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64e4c4fcc7f02b4f909088298b01c1ea?s=96&d=wp_user_avatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64e4c4fcc7f02b4f909088298b01c1ea?s=96&d=wp_user_avatar&r=g\",\"caption\":\"Editor\"},\"sameAs\":[\"https:\/\/mercadobinario.com.br\/blf\"],\"url\":\"https:\/\/mercadobinario.com.br\/blog\/author\/editor\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing boca a boca e a import\u00e2ncia de se trabalhar com dados | MB","description":"Voc\u00ea acaba recomendando os produtos que usa para seus amigos? Isso \u00e9 o marketing boca a boca ou referral marketing - marketing de indica\u00e7\u00e3o. Leia mais!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mercadobinario.com.br\/blog\/marketing-boca-a-boca-dados-no-marketing\/","og_locale":"pt_BR","og_type":"article","og_title":"Marketing boca a boca e a import\u00e2ncia de se trabalhar com dados","og_description":"Voc\u00ea acaba recomendando os produtos que usa para seus amigos? Isso \u00e9 o marketing boca a boca ou referral marketing - marketing de indica\u00e7\u00e3o. Leia mais!","og_url":"https:\/\/mercadobinario.com.br\/blog\/marketing-boca-a-boca-dados-no-marketing\/","og_site_name":"Mercado Bin\u00e1rio - Ag\u00eancia de marketing Digital","article_publisher":"https:\/\/www.facebook.com\/mercadobinario\/","article_published_time":"2018-10-02T14:46:01+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/mercadobinario.com.br\/blog\/wp-content\/uploads\/2018\/09\/marketing-boca-a-boca-dados-no-marketing-marketing-de-indica\u00e7\u00e3o.jpg","type":"image\/jpeg"}],"author":"Editor","twitter_card":"summary_large_image","twitter_creator":"@mercadobinario","twitter_site":"@mercadobinario","twitter_misc":{"Escrito por":"Editor","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mercadobinario.com.br\/blog\/marketing-boca-a-boca-dados-no-marketing\/","url":"https:\/\/mercadobinario.com.br\/blog\/marketing-boca-a-boca-dados-no-marketing\/","name":"Marketing boca a boca e a import\u00e2ncia de se trabalhar com dados | MB","isPartOf":{"@id":"https:\/\/mercadobinario.com.br\/blog\/#website"},"datePublished":"2018-10-02T14:46:01+00:00","dateModified":"2018-10-02T14:46:01+00:00","author":{"@id":"https:\/\/mercadobinario.com.br\/blog\/#\/schema\/person\/9739bf4da5b57cd84c91d2c0afdbefec"},"description":"Voc\u00ea acaba recomendando os produtos que usa para seus amigos? Isso \u00e9 o marketing boca a boca ou referral marketing - marketing de indica\u00e7\u00e3o. Leia mais!","breadcrumb":{"@id":"https:\/\/mercadobinario.com.br\/blog\/marketing-boca-a-boca-dados-no-marketing\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mercadobinario.com.br\/blog\/marketing-boca-a-boca-dados-no-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mercadobinario.com.br\/blog\/marketing-boca-a-boca-dados-no-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/mercadobinario.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing boca a boca e a import\u00e2ncia de se trabalhar com dados"}]},{"@type":"WebSite","@id":"https:\/\/mercadobinario.com.br\/blog\/#website","url":"https:\/\/mercadobinario.com.br\/blog\/","name":"Mercado Binario Ag\u00eancia de Marketing Digital Curitiba e S\u00e3o Paulo","description":"Ag\u00eancia de Marketing Digital em Curitiba - Somos a solu\u00e7\u00e3o completa para sua empresa. Com uma metodologia \u00fanica. Entre em contatoCria\u00e7\u00e3o de Sites, E-commerce, Automa\u00e7\u00e3o e Marketing Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mercadobinario.com.br\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/mercadobinario.com.br\/blog\/#\/schema\/person\/9739bf4da5b57cd84c91d2c0afdbefec","name":"Editor","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/mercadobinario.com.br\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/64e4c4fcc7f02b4f909088298b01c1ea?s=96&d=wp_user_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/64e4c4fcc7f02b4f909088298b01c1ea?s=96&d=wp_user_avatar&r=g","caption":"Editor"},"sameAs":["https:\/\/mercadobinario.com.br\/blf"],"url":"https:\/\/mercadobinario.com.br\/blog\/author\/editor\/"}]}},"_links":{"self":[{"href":"https:\/\/mercadobinario.com.br\/blog\/wp-json\/wp\/v2\/posts\/20107"}],"collection":[{"href":"https:\/\/mercadobinario.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mercadobinario.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mercadobinario.com.br\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/mercadobinario.com.br\/blog\/wp-json\/wp\/v2\/comments?post=20107"}],"version-history":[{"count":0,"href":"https:\/\/mercadobinario.com.br\/blog\/wp-json\/wp\/v2\/posts\/20107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mercadobinario.com.br\/blog\/wp-json\/wp\/v2\/media\/20108"}],"wp:attachment":[{"href":"https:\/\/mercadobinario.com.br\/blog\/wp-json\/wp\/v2\/media?parent=20107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mercadobinario.com.br\/blog\/wp-json\/wp\/v2\/categories?post=20107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mercadobinario.com.br\/blog\/wp-json\/wp\/v2\/tags?post=20107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}