{"id":1776,"date":"2024-09-04T17:39:12","date_gmt":"2024-09-04T20:39:12","guid":{"rendered":"https:\/\/mercadobinario.com.br\/cases-de-sucesso\/?page_id=1776"},"modified":"2024-10-01T19:51:02","modified_gmt":"2024-10-01T22:51:02","slug":"case-de-sucesso-ifm","status":"publish","type":"page","link":"https:\/\/mercadobinario.com.br\/cases-de-sucesso\/case-de-sucesso-ifm\/","title":{"rendered":"Case de sucesso IFM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1776\" class=\"elementor elementor-1776\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-891f102 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"891f102\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-484ee7ea\" data-id=\"484ee7ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d2d7599 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d2d7599\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a6e01a8\" data-id=\"4a6e01a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-321718a0 elementor-widget elementor-widget-image\" data-id=\"321718a0\" data-element_type=\"widget\" id=\"mercado\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"171\" height=\"47\" src=\"https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-content\/uploads\/2021\/05\/logo.png\" class=\"attachment-full size-full wp-image-696\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7404fe54\" data-id=\"7404fe54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c837677 elementor-widget elementor-widget-image\" data-id=\"6c837677\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"171\" height=\"171\" src=\"https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-content\/uploads\/2024\/10\/unnamed.png\" class=\"attachment-full size-full wp-image-1838\" alt=\"\" srcset=\"https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-content\/uploads\/2024\/10\/unnamed.png 171w, https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-content\/uploads\/2024\/10\/unnamed-100x100.png 100w, https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-content\/uploads\/2024\/10\/unnamed-150x150.png 150w\" sizes=\"auto, (max-width: 171px) 100vw, 171px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c14f3d elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"42c14f3d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2729467\" data-id=\"2729467\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1300ccc6 elementor-widget elementor-widget-heading\" data-id=\"1300ccc6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descubra como <strong>dobramos o lucro <\/strong>desta empresa durante a pandemia<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d30853d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d30853d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35072ab2\" data-id=\"35072ab2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a482493 elementor-widget elementor-widget-heading\" data-id=\"4a482493\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case de Sucesso: Elevando as Vendas B2B da IFM com IA e Marketing de Performance<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-106527a elementor-widget elementor-widget-text-editor\" data-id=\"106527a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A IFM, uma renomada fornecedora de tecnologias industriais, incluindo sensores avan\u00e7ados, sistemas de monitoramento de condi\u00e7\u00e3o, e solu\u00e7\u00f5es IIoT, enfrentava o desafio de ampliar sua penetra\u00e7\u00e3o no mercado competitivo de B2B. Para alcan\u00e7ar esse objetivo, a IFM colaborou com a Mercado Bin\u00e1rio, uma empresa l\u00edder em marketing digital e intelig\u00eancia artificial.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c7ff77 elementor-widget elementor-widget-image\" data-id=\"2c7ff77\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"384\" src=\"https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-content\/uploads\/2024\/10\/unnamed-1.png\" class=\"attachment-full size-full wp-image-1821\" alt=\"\" srcset=\"https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-content\/uploads\/2024\/10\/unnamed-1.png 512w, https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-content\/uploads\/2024\/10\/unnamed-1-300x225.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-030f2c6 elementor-widget elementor-widget-text-editor\" data-id=\"030f2c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Estrat\u00e9gia Inovadora de Marketing Digital<\/span><\/p><p><span style=\"font-weight: 400;\">Utilizando a intelig\u00eancia artificial, a Mercado Bin\u00e1rio desenvolveu uma abordagem de marketing de performance que transformou a visibilidade e a efic\u00e1cia das campanhas online da IFM. Especial foco foi dado aos seguintes servi\u00e7os:<\/span><\/p><p><span style=\"font-weight: 400;\">Sensores e Monitoramento de Condi\u00e7\u00e3o: Campanhas personalizadas destacaram a precis\u00e3o e confiabilidade destes produtos essenciais.<\/span><\/p><p><span style=\"font-weight: 400;\">Tecnologia de Seguran\u00e7a e Processamento de Imagens: An\u00fancios direcionados ressaltaram a import\u00e2ncia destas tecnologias para a moderniza\u00e7\u00e3o das ind\u00fastrias.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Solu\u00e7\u00f5es IIoT e Comunica\u00e7\u00e3o Industrial: Estrat\u00e9gias espec\u00edficas promoveram a integra\u00e7\u00e3o e efici\u00eancia desses servi\u00e7os avan\u00e7ados.<\/span><\/p><p><span style=\"font-weight: 400;\">Impacto Mediante IA e Dados Precisos<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A implementa\u00e7\u00e3o de IA permitiu um rastreamento detalhado e an\u00e1lise profunda do comportamento dos usu\u00e1rios, otimizando as taxas de clique (CTR) e convers\u00e3o (CR). Isso n\u00e3o apenas melhorou a precis\u00e3o das campanhas, mas tamb\u00e9m proporcionou um aumento de 85% nas vendas dos produtos e servi\u00e7os da IFM. A an\u00e1lise avan\u00e7ada de dados ajudou a prever tend\u00eancias de mercado e ajustar as campanhas em tempo real, garantindo que cada investimento em publicidade retornasse o m\u00e1ximo em termos de leads qualificados e vendas.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Customiza\u00e7\u00e3o e Resultados Not\u00e1veis<\/span><\/p><p><span style=\"font-weight: 400;\">Com a personaliza\u00e7\u00e3o das mensagens de marketing e a segmenta\u00e7\u00e3o cuidadosa das campanhas, a IFM conseguiu atingir especificamente os setores industriais que mais se beneficiaram de suas solu\u00e7\u00f5es. Este m\u00e9todo n\u00e3o s\u00f3 aumentou a relev\u00e2ncia e o engajamento das campanhas, mas tamb\u00e9m fortaleceu a rela\u00e7\u00e3o da marca com seus clientes, gerando fidelidade e reconhecimento no mercado.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Seu Neg\u00f3cio Pode Ser o Pr\u00f3ximo<\/span><\/p><p><span style=\"font-weight: 400;\">Este case \u00e9 um exemplo poderoso de como a intelig\u00eancia artificial e o marketing de performance podem ser utilizados para transformar as estrat\u00e9gias de venda em resultados concretos e mensur\u00e1veis. Se voc\u00ea est\u00e1 buscando revolucionar suas campanhas de marketing B2B e impulsionar as vendas atrav\u00e9s da tecnologia, a parceria com a Mercado Bin\u00e1rio pode ser o pr\u00f3ximo passo para o sucesso do seu neg\u00f3cio.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1825 size-full\" src=\"https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-content\/uploads\/2024\/10\/unnamed-2.png\" alt=\"\" width=\"512\" height=\"287\" srcset=\"https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-content\/uploads\/2024\/10\/unnamed-2.png 512w, https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-content\/uploads\/2024\/10\/unnamed-2-300x168.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Entre em Contato<\/span><\/p><p><span style=\"font-weight: 400;\">Quer saber mais sobre como podemos transformar suas campanhas de marketing B2B com tecnologia e inova\u00e7\u00e3o? Contate a Mercado Bin\u00e1rio hoje mesmo e descubra como elevar seu neg\u00f3cio a um novo patamar de sucesso no mercado B2B.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Descubra como dobramos o lucro desta empresa durante a pandemia Case de Sucesso: Elevando as Vendas B2B da IFM com IA e Marketing de Performance A IFM, uma renomada fornecedora de tecnologias industriais, incluindo sensores avan\u00e7ados, sistemas de monitoramento de condi\u00e7\u00e3o, e solu\u00e7\u00f5es IIoT, enfrentava o desafio de ampliar sua penetra\u00e7\u00e3o no mercado competitivo de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1776","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-json\/wp\/v2\/pages\/1776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-json\/wp\/v2\/comments?post=1776"}],"version-history":[{"count":65,"href":"https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-json\/wp\/v2\/pages\/1776\/revisions"}],"predecessor-version":[{"id":1850,"href":"https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-json\/wp\/v2\/pages\/1776\/revisions\/1850"}],"wp:attachment":[{"href":"https:\/\/mercadobinario.com.br\/cases-de-sucesso\/wp-json\/wp\/v2\/media?parent=1776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}